Market Expansion & Line-Extension Strategy for a Global Infant Brand

A global leader in infant care products sought to
expand beyond its core category into diapers, feeding
accessories, and mother-care products.

However, the company needed to evaluate market
demand, competitive intensity, regulatory barriers, and
consumer adoption before launching new product
lines.

Leading E-commerce Giant

A global e-commerce leader aimed to
optimize its category positioning and
catalog strategy for three major
product segments.

B2B SaaS Enterprise – Data Analytics & AI

A global SaaS provider in Natural Language
Generation (NLG) and data analytics struggled with
unclear brand architecture, impacting its market
positioning and expansion efforts.

Market Entry Strategy for Professional Oral CareProducts

With the Indian oral care market being largely manual,
battery-operated and professional oral care
systems were seeing growing adoption in premium
urban segments. A leading oral care brand sought to
enter this evolving space with a portfolio of rinses,
floss, and electric toothbrushes but needed to identify
the right target segments, pricing strategy, and
distribution approach to scale effectively.

Multinational Pharma Manufacturer

A listed Indian pharmaceutical multinational faced
stagnation due to unscientific forecasting, margin
pressures, and resource misallocation across R&D,
sales, and finance.

Infrastructure & Engineering Giant

A leading Indian engineering company
sought to explore the feasibility of
a rural mall format, balancing
customer behavior insights, financial
feasibility, and geographic
considerations.

Blockchain-Based DocumentAuthentication – Market Entry Strategy

A blockchain SaaS company aimed to
launch the world’s first
blockchain-based document
authentication and sharing platform on
the cloud. However, differentiation
from traditional digital storage
solutions and establishing credibility
in regulated industries (finance,
healthcare, and government) posed
key challenge